KEYNOTE SPEAKER & WORKSHOP FACILITATOR BUSINESS RELATIONSHIP DEVELOPMENT
"Let's stay in touch."
The most expensive sentence in business... because almost nobody does.
Heidi Medina delivers keynotes and hands-on workshops helping founders, leaders, and client-facing teams in B2B service firms filter the contacts they already have, read what they are saying, and communicate so they turn the right connections into clients, partners, and referrals.
Human-led. System-supported.
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You've got 1,000s of connections, how many are turning into clients, partners, and referrals?
CRMs. Automated sequences. Content. And now AI agents. All keeping your company connected to your connections. But are they turning them into business?
54% of sales teams now use AI agents. 46% of sales pros using them say data quality issues are hurting their sales. (Salesforce, State of Sales, 7th edition)
One of your people met the right buyer in March. 40-minute conversation, contact details swapped, and a "Let's talk in a couple of weeks."
Back at the office, the name went into the CRM. An agent sent a message. The automation sent a couple of emails. Nobody followed up personally, because the system was "staying in touch."
In June, the buyer signed with another firm, the one who stayed in the client conversation.
Automation keeps you in touch. But it doesn't keep you in the relationship.
Your team can't nurture 1,000s of connections. So who gets the human, and who gets the machine?
In service businesses, who you know and who trusts you still decides who gets the deal. The relationships that send you clients, and partners who refer, introduce, and say your name in rooms you're not in, aren't built by a machine.
For most firms, the plan for after hello is automation and a hope.
And the humans who do follow up are using scripts, the same scripts used in your automations. So now...
Your people's genuine follow-ups are getting read as automation, AND your people are writing off real buyers as bots for the same reason.
It's time to put real people and connection back into the client conversations that win your business.
That's where we start.
Visibility lets them see you. But relationships are why they choose you.
"Heidi is the only one who has been able to 'bottle' that approach, and teach it to others."
Paul Banks
You met them. now what?
Today, business relationship development runs across several channels per client, spoken and written. No scaling founder or client-facing team can keep up with all of it by hand, so everyone gets the automation. But that's costing you business.
So, how do you build a plan your people can actually keep, with a human on the relationships worth 5, 6, even 7 figures?
That's where Heidi comes in.
Heidi combines real stories, dry humor, and Live Micro-Actions with the 3 parts of the Talking Into Profits System™:
FILTER Know who's worth your time and energy, and who to let go. The machine sorts the list. You pick who gets the human.
READ Catch the signals most people miss, including the ones you're sending.
COMMUNICATE Know exactly what to say next and how to say it, written or spoken.
Done-with-you, interactive 1:1, keynotes, and workshops.
$300,000+
from 6 client contracts
£15,000+
from one introduction for paul banks
350+
business owners since 2019
What that looked like for one client:
He'd spent 6 months DMing more than 100 people per week. Mostly ignored. We picked one connector from the list and moved his weekly effort to thoughtful comments on that one person's content.
2 months later... coffee, in-person, in London on the calendar.
Same effort. Different approach. No burnout.
More than a speaker. A host.
Heidi creates conversations that aren’t salesy, pitchy, or boring, and that’s incredibly rare.
KEYNOTE SPEAKER &
WORKSHOP FACILITATOR
Heidi knows what's on the line for the person who booked the room: the audience has to walk out with something real, and the host's name is on it.
You're not booking one person and hoping it all works. Heidi is on stage. Her co-founder, David Medina, runs everything behind it: tech checks, timing, materials, and the follow-through after. 25 years in oil and gas engineering makes him the calmest person in any room where the projector won't connect. Between them, they know how companies run.
You won't leave with a bunch of notes. You'll leave with things done, or at the very least started. Live Micro-Actions even in keynotes.
Meet Heidi
At 5, with pigtails and a missing front tooth, Heidi Medina was selling watermelons at her family's produce stand. Talking to people is what sells. Always has been.
She grew up in 3 generations of business owners, where Southern manners were a working business standard. Also autistic, she's learned on purpose what most people absorb by instinct, which is exactly why she can teach it. Gen X, the bridge generation who grew up before the internet and adapted through dial up, cell phones, social media, and now AI.
Today, 40+ years in sales, and 5 businesses built (2 online), she's a keynote speaker and workshop facilitator in business relationship development, and creator of the Talking Into Profits System™.
I use AI for research and admin. It never writes or sends a message. Not mine, and not the ones I teach.
"One client, a speaker and consultant, took the method and quietly worked it with a new way of showing up online."
A year later... 6 contracts hit at $50,000 each. $300,000 they attribute directly to the work with me.
They asked me not to use their name because they didn't want their clients knowing they used a strategy to talk to them.
But done right, this never looks like strategy. It just looks like you, being uncommonly good with people.
Denver
colorado-based
Virtual
worldwide
in person
by arrangement
questions
We already have a CRM and sequences.
Good. Keep them. Human brains can't remember all the details. Let the machine handle the main list and reminders. The humans handle the Guest List.
Is this sales training?
Yes. Live, done-with-you workshops. But without scripts, templates, or fake role-play. Your team's real client conversations, worked live, with the next move decided in the room.
Will it stick past training day?
That's what the 30-day read is for. To understand the strategy and build the habit. Your team continues working with guidance, reporting back results, so you see what moved.
How much prep does my team need?
Bring the client conversations they're already having and an open mind. That's the prep.
Do you do custom topics and events?
Yes. Let me know what your audience needs and we can design something just for them.
see heidi in action
Read
The Weekly Talking Into Profits Newsletter, where we break down an email, DM, or comment. What it said, what it signaled, and the one move that would have opened a door.
Listen
The podcasts and shows I've guested on, plus the ones I've hosted. Real stories, the client conversations behind the results, and what happens after hello, in my own words.
Watch
Real business communication and action breakdowns, signal reads, and the moves behind them. On video, where you can see exactly what was said, what would have changed the result.
FREE · PERSONALIZED REPORT
How much business is sitting unanswered in your comments?
Clients, partners, and referrals. Some already raised a hand.
Free, personalized, and built from your own LinkedIn profile or company page. I’ll show you who already raised a hand, where doors quietly closed, and which ones are still open. They don’t stay that way.
Your report ends with one next step you can take today.
Read by Heidi and the team. Not an automated sequence.
P.S. Yes, there’s a business angle. No obligation, and no restraining order required.