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TL;DR Most people treat networking events as the strategy. They’re not. They’re the starting line. The room gets you in front of people. The follow-up is where the deal actually happens... sometimes days later, sometimes 11 months later. Without a system to track and...
TL;DR The mistake: Most people only build relationships with potential buyers — and miss the 5 other types who actually fill their pipeline. The insight: Your ideal client and your strategic target audience are different. You need both. The fix: Build relationships...
TL;DR Slipping back into old habits doesn’t mean you’ve failed. It means you’re human. The old paths in your brain are worn deep... new ones take time to forge. When you notice you’ve slipped, the worst thing you can do is spiral into shame. The best thing you can do...
TL;DR Most people skip straight to tactics — commenting more, posting more, connecting more — without any foundation underneath. It doesn’t work long term. There are three foundation pieces every business relationship playbook needs. Miss one and the whole system...
How infrastructure—not hustle—turns relationships into predictable referrals, clients, and opportunities
‘Comment impressions sounds like a great tool for expanding our influence on the platform.’ ‘Your comments are no longer background noise. They're front-row seats to visibility.’ ‘My post only got a little over 3K views, but my comment got over 8K and counting.’...
'It's strange to me that the LinkedIn algorithm is prioritizing silly, personal posts, while practically blocking some professional content.' That was the start of a post Gage Mitchell wrote a couple of weeks ago on LinkedIn (featured with his permission). His...
'I think if it wasn't for my business, I would happily ditch all social media platforms. When did business start to = endless hours on a screen? How do we run a successful business and somehow avoid this?' If you’re like us…the coaches, experts, solopreneurs, and...
TL;DR The platforms trained us to create content for free while they profit from our attention. And most of us spent years believing we were ‘building our business’ while actually stocking someone else’s casino with free entertainment. Here’s what changes everything:...
Ever notice how the most successful sales you've made felt nothing like ‘selling’ when you made them? That's because they're built on something far more powerful than scripts or sales tactics. In my 40+ years of sales experience, I've discovered that authentic...