When's the last time you REALLY pushed yourself to do something for 30 days that was WAY outside your comfort zone in your business? 

We all know those things will make a huge difference in our success, but admitting it – sometimes we avoid them because...

• They feel scary. What if it doesn't work?
• Someone might think badly of us for "selling."
• It requires stepping completely outside our comfort zone.

But guess what? Nothing changes if you don't take action! And I don't know about you, but I'm not a fan of not getting what I want, especially when I know the real reason I'm avoiding something is out of fear.

Yep, even as someone with over 25 years in business, I can still get hung up on the "silly stuff" like the fear of rejection. I've been feeling a bit cranky lately because I'm not hitting my goals, and sales have fallen off, because...

I've been holding back.

2 reasons I've been holding back

One of the reasons I've been holding back a bit is because I'm in the middle of two big projects - one for me, the other for SocialPilot. Both are requiring A LOT of my time, energy, and focus. Plus working with corporate always moves at a different pace and rythm, which I'm getting into because it's been a bit since I did a corporate project.

But the one that really bothers me is the second reason.

I'm avoiding being more active in "selling" due to all the negativity online from other BUSINESS OWNERS about "salesy tactics" and "cold pitching." 

Now I KNOW I don't do that icky stuff - BUT - I'm human and I want to be liked. And a constant stream of all the negative conversation around selling got my brain monkeys making a racket up even though I know better. 

Because here's the thing...

3 truths about selling and buying you need to know:

1. If you're not "selling" you're not going to hit your financial goals or booking clients. You're also not helping the people you can serve. None of it means you're forcing someone to buy because you're holding a family member hostage until they do. You can sell without being pushy or salesy. And you're doing a disservice to your clients if you know you can help them, but you don't let them know. 

2. Most of the people complaining about sales or you charging higher prices? They're also the ones struggling to get clients (or not making decent money). So, stop taking your cues from people complaining about people selling (even if it's over a marketing tactic you don't like using). Yes, some of them are not going to like the new assertive confident you BUT you'll be happy, smiling, and feeling a heck of a lot less stressed because you've got money in the bank and clients in your calendar. 

3. You might have heard that people aren't buying right now. Think about that - is it true that people are not buying right now? Where's the evidence? Because I KNOW you can look around you and see people spending money literally EVERYWHERE. Their buying habits have changed BUT they are still buying. People are ALWAYS buying. So, time to kick those thoughts to the curb and change up your marketing tactics to match your buyers new buying habits.

And all that is why I'm drastically changing things. It's time to get my sales back up. The reason I'm not making more of them right now is on me. I'm taking back control and focusing on putting my game up. So, I'm going to do something I've never done before, which I'm going to tell you more about soon. YES, I'm being a huge tease! So, keep your eyes open for the announcement because...

I'm not telling you...YET!

But let's just say it's a BIG, AUDACIOUS GOAL that involved me pushing myself WAYYYY outside my comfort zone. And it's something I've never done before.

And there's a clue in this post on LinkedIn!

Stay tuned because I'll be announcing this exciting goal soon. 

In the meantime, click the link above, vote on the poll, and tell me more in the comments on the post. 

I can't wait to share this journey with you! Until then, keep an eye out for my next email, and remember, selling is serving!

Warmly,

Heidi

P.S. Don't miss out on our exclusive networking event! 👇👇👇

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26th June @ 11 EST/4 UK

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