Did you know that only TWO of the top 50 marketing books on Amazon US are written by women? Or that Amazon doesn’t even have the option to search for authors by gender? And the majority of marketing book lists for women rarely include one book written by a woman on them?
I didn’t know any of these things until doing a writing assignment for a client earlier this year. I was compiling an extensive list of the top marketing books on Google and noticed how hard it was to find ones written by women and then that Amazon didn’t even include the option to search by gender.
So, I set out to change things because women think and do things differently when it comes to…well just about everything compared to men. As a result, learning all your marketing, sales, and business skills from mostly men can slow your climb to success. Because you’re not learning how to play to your strengthens and ways of thinking.
And because women do think differently, I didn’t just stick to marketing books written by women. I also included sales, business, leadership, and mindset books, because as Claudia Anita points out, ‘women have wider perspectives.’
So, here are 75 outstanding sales, marketing, and business books written by women.
And yes, these links are affiliate links because it’s all about creating multi-streams of income, including passive ones!
Gender plays a huge factor in how people make buying decisions. Learn the differences so that you can market more effectively to women, earning their loyalty while creating repeat sales and customers.
Everyone starts somewhere, and while it doesn’t mean they are a dummy, they lack in skills and knowledge. Marketing for Dummies is the perfect primer to get anyone started in the world of online marketing.
Sarah Knight is the fucking Queen of keeping it real and saying it like it is with plenty of snarky humor. So, if you’re struggling to with giving the world the real you, it’s time to read You do You and start being YOU with no apologies.
Can you create sales with just FOUR rules? Jill Konrath KNOWS you can and is more than willing to show you how and why keeping it simple is better than overcomplicated.
You are the only thing standing in your way. Create the life you want by dropping all the BS and getting to work taking action rather than standing on the sidelines, waiting for things to happen.
You can’t build a business without having both a strategy and the right mindset. Stop holding yourself back and allow Lenka Lutonska to guide you into the more profound energy of aligning with your inner strengths to help you build a business that matters.
You can have all the leads in the world, but without sales, you don’t have a business. Make selling faster and easier using Alison’s Four Key Pillars of Sales blueprint.
Prospecting becomes predictable when you have a proven framework that helps you identify your ideal clients and connect, including worksheets, charts, and email templates for getting people to notice you.
Mindset is the one thing that holds everyone back, but it doesn’t have to. Plow through your mental blocks and barriers using the strategies in iSell to help you build better client relationships and make more sales.
I’m a HUGE Jules White fan because she’s so down to earth and human about what she does. Plus, she puts the human back into sales, showing you how it’s possible to drop all the icky sales tactics and create a business on the human level.
Leading in a world dominated by men can sometimes be intimidating and cause you to question everything, and make the brain monkeys scream. Dump the self-criticism out the window with Clare Josa’s five-step strategy for making imposter syndrome a thing of the past.
Do you KNOW who you are? Change your life by stripping away all the bullshit and figuring out who you are and what you want with Maria’s tips for getting naked to move forward with the life you truly want.
Molly Pittman’s cheery attitude helps make her a fantastic guide for how to have a life and still build a business in a digital world that tries to suck you to and keep you there.
Let’s be honest. Cold calling sucks. Learn how to stand out and attract your ideal clients using a proven expert’s step-step methods for making leads warm without dropping uninvited into their inbox.
Get rich quick schemes don’t work. So, if you’re ready to execute and take action, Perell is more than prepared to help by teaching the five traits of execution for making your dreams a reality.
16. Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches by C.J Hayden
All marketing strategies work, so how do you pick the right one for you? C.J. Hayden helps by giving you the ingredients for successful marketing plans and how to choose which one is the right one for you based on your personality.
If you hate selling, then you NEED to read this book. Bernadetta guides you through the process of doing your marketing about helping people instead of manipulating them into buying your products and services.
If you don’t speak up, the answer is always no. Stop holding yourself back and get seen because you asked instead of quietly sitting, waiting for someone to notice you.
Your online words are not only what sells but also help you build relationships that last. Make your comments count by using this must-read classic for creating content that converts.
20. The Gender Communication Handbook: Conquer Collisions Between Men and Women by Dr. Audrey Nelson
Ever feel like you’re talking to someone from another planet when you’re talking to the opposite gender? Read this book to find out how to negotiate the professional world and make yourself understood whether you’re talking to men or women.
If you aren’t on social media, your business isn’t operating at its full potential. Katie Lance guides you on creating a robust social media strategy that will develop relationships that give both ways.
Are you holding yourself back in your professional life because you’re afraid of what others will think? Stop it using Sandberg’s advice for taking back your power in the workplace.
Stop focusing on what’s wrong with you and find your success and happiness by getting in touch with and using your strengthens and unique talents. Take back your power by being you utilizing the author’s tips for empowering YOU.
Is your website working hard enough for you? Probably not if you haven’t tweaked it using Gill Andrews, the Queen of website copy, and design’s suggestions for making your site’s message loud and clear.
25. The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells by Meera Kothand
Stop worrying over what to write and create a plan for boosting your sales while building your brand voice using Meera Kothand’s brilliant content marketing plan.
Success comes from recognizing your strengths and going for what you want regardless of your circumstances. Sophia breaks all the ‘rules’ and makes it significant on her path to building an empire and creating a movement to empower women to go for what they want.
27. The Confidence Code: The Science and Art of Self-Assurance – What Women Should Know by Katty Kay and Claire Shipman
The Confidence Code is the guide all women need to help them hold their own and stand out in a working world still dominated by men. Make your goals happen with this go-to guide of advice for getting the life you deserve.
Are you controlling your stories? If not, it might be the reason why you’re not advancing the way you want to. Learn how to use the Value, Founder, Purpose, and Customer stories to build your business.
Build a memorable brand by learning how to use the seven traits of fascination to build a company that stands out and captivates its customers.
Do you dread speaking in front of a large crowd? I know I do, but I’m working to help change it using the mindset adjustments and empowerment tips Amy Cuddy brings in Presence.
31. Become an Idea Machine: Because Ideas Are the Currency of the 21st Century by Claudia Azula Altucher
The more you work your brain, challenging it to develop new ideas and thoughts, the better it works. Learn how to Become an Idea Machine by exercising your brain to produce ideas that win.
32. Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder by Arianna Huffington
What does success look like to you? While driven to succeed at all cost, you didn’t go into business to work yourself into exhaustion and not enjoy life. Find out more about living a full life that includes self-care and rest rather than working yourself to death in Thrive.
33. She Means Business: Turn Your Ideas Into Reality and Become a Wildly Successful Entrepreneur by Carrie Green
Carrie Green helps you make your business happen by giving you the tools to take your dream from an idea to success with a roadmap for fun and advancement.
As women, we tend to latch onto things and find them hard to let go, but what happens if you let go of all the bullshit and embrace who you are? Drop the Ball is the recipe for letting go of what doesn’t matter and focusing on what you truly want out of life.
Anyone can build a business through trial, error, and learning. But it never hurts to have tips and advice from those who have already been there and done that to help you get there faster on your path of being an overnight success.
36. Mass Persuasion Method: Activate the 8 Psychological Switches That Make People Open Their Hearts, Minds, and Wallets for You by Bushra Azhar
Increase your sales by merely turning on the switches that cause people to open their wallets and hand you their money. Mass Persuasion Method explores the eight buttons that trigger people to want to buy from you and teaches you how to use them.
The Invisible Revolution is for all the moms of the world who want to build a business and achieve success without sacrificing their family or life doing it.
Learn how to do the side-hustle work with your day job and keep your life all at the same time with Emma Gannon as your guide to finding success doing it all.
Becoming a successful author today also means that you HAVE to become a successful marketer as well. Learn how to get your book not just seen but sold in 90 days following this 90-day marketing plan for selling books.
Communication is key to success, especially when it comes to talking between genders. Stop setting up barriers and miscommunicating by learning what those differences are and go on to promoting more productive relationships with the opposite sex.
41. The Barefoot Executive: The Ultimate Guide for Being Your Own Boss and Achieving Financial Freedom by Carrie Wilkerson
Instead of looking for things to learn, start using the assets you already have to build a business that you love, while finding your ideal clients quickly.
A classic, but still good book, from three strong ladies showing women how they can advance in the world of business by creating their own rules rather than playing with the existing ones.
Stop waiting for opportunities to come to you and make them happen with this playbook that guides women to start supporting each other and take over the world by creating their own rules.
Get inspiration from the stories from women who have already been there and overcome the roadblocks in their climb to the top using collaboration and creating new paths rather than following the social norms.
Find your motivation for success in the stories of women who built well-known companies and brands and how they went on to succeed. Take cues and tips from how they did it to apply to your life.
46. Network Beyond Bias: Making Diversity a Competitive Advantage for Your Career by Amy C. Waninger
How diverse is your network? Learn how to remove barriers by building relationships with EVERYONE around you, not just those who look like you.
If you’ve been feeling a little stuck and unable to move forward over the next level in your business, it’s time to get Unstuck. Learn how to start the conversation, tell your story, and close your sales, all in ways that bring people to relate to you.
48. The CLICK technique: Tap into the Internet’s Massive Power to Produce a Steady Stream of Traffic and Leads for Your Small Business by Lindsey Anderson
Build credibility, trust, a healthy marketing plan, and business foundation using the CLICK technique, which focuses on marketing from your client’s perspective.
Meera Kothand takes you step-by-step through the process of dropping the anxiety surrounding becoming an expert. She helps you own your status so that you can create a marketing plan that not only connects but quickly converts leads because you’re feeling confident that you KNOW what you’re doing.
50. How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers by Henneke Duistermaat
With so many offerings to choose from today, you want a website that connects, grabs and persuades before people move on. Use Henneke’s six-step method to write your web copy with confidence and increase sales in your business.
51. Get Online: 6 Simple Steps to Launching a Digital Marketing Strategy for the Non-Tech Savvy by Stacey Kehoe
Even with the apparent influence of social media and the online world, many people still don’t have a digital marketing strategy for attracting shoppers who tend to start online first. It’s time to drop the worry and use online marketing to help make increasing sales for your business so much easier.
Another fantastic book for the mum bosses of the world working to juggle a business, children, and still have a life of their own.
53. The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You Are by Brene Brown
No one is perfect and embracing the imperfections makes us stand out in the sea of look-alikes. Follow Brene Brown’s solid advice for letting go of imposter syndrome and allowing our authentic selves to shine.
Drop all the fears that have been holding you back and turn yourself into a badass at making money with these bite-sized tips and exercises from Jen Sincero for helping you make as money as you want to make.
Don’t just get told to change; get practical advice for how to transform and create more sales with marketing that creates action by serving your buyers rather than making them jump through hoops for you.
56. The Profitable Content System: The Entrepreneur’s Guide to Creating Wildly Profitable Content Without Burnout by Meera Kothand
Burn out is real when you’re building a business and striving to do ALL the things that make money. Learn how to do it ALL with systems that work, while giving you back your time.
It’s possible to overcome anything and everything in your life IF you can figure out how to unleash your creative mind and look outside the box when things seem impossible. Marie Forleo gives plenty of instantly practical advice for helping you retrain your brain to figure it out no matter how big something looks.
58. Chillpreneur: The New Rules for Creating Success, Freedom, and Abundance on Your Terms by Denise Duffield Thomas
Are you tired of working so hard and not making enough money? Then you NEED Chillpreneur, the guide for helping you stop working so hard and start creating success with ease.
Leadership is about empowering others, and through that empowerment, you help yourself. Brene Brown brings another must-read book for turning yourself into a leader that asks questions and connects with others, helping bring everyone success.
60. Girl, Stop Apologizing: A Shame-Free Plan for Embracing and Achieving Your Goals by Rachel Hollis
While ‘I’m sorry’ can be powerful, it can also be a handicap for women. Stop holding yourself back because you’re afraid of being seen as bitchy, bossy, or negative words you’ve heard used to describe strong women. Instead, start living life non-apologetically while going for your goals and dreams using this best-selling playbook.
Dump the fixed mindset holding you back and switch to a growth mindset that keeps you curious and seeking more so that you can transform your life by merely changing your mind.
62. Secrets of Six-Figure Women: Surprising Strategies to Up Your Earnings and Change Your Life by Barbara Stanny
Learn the secrets six-figure women use to help guide and keep themselves at the top while using their stories to inspire you on the path to your six-figures.
Are you over complicating everything while letting the brain monkeys tell you it’s all not possible? Then it’s time to shut that shit down and Get Over Your Damn Self on the road to success with a plan that works.
64. The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want by Diane Mulcahy
Are you working a gig or thinking of jumping into freelancing? If so, then you’re going to want to read The Gig Economy, the go-to guide for helping you set up a business that reduces risk while teaching you how to leverage what you know into the lifestyle you always envisioned.
Minority Leader Stacey Abrams brings her powerful insight on how to use your passion to guide you and help you succeed in building a life that looks the way you want it to, even in a world that says it isn’t possible. Learn how to use what you know to help you achieve your goals and dreams while letting nothing stand in your way.
Once undervalued, now in a time of a pandemic, introverts have risen to the top as everyone struggles to figure out how to make it in the work-from-home world of today—Quiet shows how introverts can still lead while recharging quietly.
Do you know your purpose? Empower yourself and others by unlocking your calling to create a life built the way you want it rather than living stuck in the moment.
How you think and talk about money affects everything you do in life. If you want to be more successful and less stressed, it’s time to change your mind on how you feel about money and embrace loving it.
The majority of women have one or more of twelve everyday habits that hold them back. Do you have any of them? Find out if you do and how to overcome them in How Women Rise.
Natalie MacNeil gives you a business and life plan that allows you to take over the world while still having fun and being happy with your success in an easy-to-read book about being your own boss.
The number one way the majority of companies and people fail is by making things way too complicated. Stop overcomplicating your life and business by figuring out where you can simplify to improve and reduce stress.
Building a recognizable brand is one of the first things to success. And YOU are part of your brand. Get the full plan for making it all happen, including case studies and strategies from the renowned Alina Wheeler.
73. Get Rich, Lucky Bitch!: Release Your Money Blocks and Live a First-Class Life by Denise Duffield-Thomas
If you believe in the law of attraction, then you need this book for helping you create the shifts that can take you from zero to millions by merely shifting your mindset and start attracting what it is that you’re seeking.
Social media is a necessary part of life for today’s business owner, but that doesn’t mean it’s always positive. Learn how to use self-care to help you balance your social media use with business, life, and everything else going on in your world.
75. I Am That Girl: How to Speak Your Truth, Discover Your Purpose, and #bethatgirl by Alexis Jones
Stop letting other people and your inner critic set your boundaries for you and take control of your life. Learn how to speak up and live life on your terms using Alexis Jones’ guide for learning how to be THAT girl. You know, the one you look at and say, ‘I wish I could be her.’ You can be.
Closing the Cover
Feeling inspired to go out and create the life and business you want right now? I know I am after creating this list of 75 books written by powerful women working hard to help others make the journey easier.
Which ones are you immediately adding to your reading list? Which ones have you already read? Feel free to send me a message letting me know.
And if you need help finding your inspiration along the path, let me know. I’m always happy to help.